Building growth engines across industries.
Each engagement started from scratch — no existing infrastructure, no playbook, no team. I built everything.
Founded the marketing team and built the entire growth engine for a B2C commercial real estate investment platform from scratch.
Built the go-to-market for CrowdStreet's white-label investor management software, and the sponsor targeting database that became the base of the company's outbound sales.
Marketing founder for an A16Z-funded fintech company. Built the B2C growth engine and raised $200M for the firm's first Opportunity Zone fund in under a year.
Served as fractional CMO, building the direct-to-consumer capital markets platform and repeatable growth processes. Helped hire the in-house successor before exit.
Senior leadership across multiple Microsoft engagements — U.S. media buying, international AOR transition, Japan analytics troubleshooting, and novel brand lift analytics with Microsoft's internal BI team.
Built the agency's Search practice, won the Chrysler paid search AOR as a one-person team, then built and managed the 5-person team that delivered $16M in annual savings.