Won $40M AOR, drove 40% efficiency improvement ($16M savings)
The Challenge
Organic, an Omnicom agency, had no Search practice. Chrysler (now part of Stellantis) represented one of the largest paid search opportunities in the automotive industry — a $40M annual budget that required specialized expertise the agency didn't yet have.
What I Built
Built the Search practice at Organic from scratch. As a one-person team, competed for and won the Chrysler paid search Agency of Record (AOR) account — a $40M annual engagement. Once the account was secured, built and hired a 5-person team to manage ongoing operations. Optimized campaign performance across the entire Chrysler portfolio, applying rigorous analytical methods to identify waste and improve conversion efficiency across every dollar of spend.
The Results
Delivered a 40% efficiency improvement across the $40M budget, translating to $16M in annual savings for Chrysler. Managed the account and team for 2 years, establishing repeatable processes and optimization frameworks. This engagement also helped grow Organic's broader Search business to over $100M in billings within two years — demonstrating the ability to build a new business line from zero to significant scale.
Marshall is without a doubt one of the most knowledgeable marketers I have ever come in contact with. His background is unrivaled and would be a colossal asset to any company.
Marshall is an exceptional marketer that happens to specialize in Search. He's continued to amaze with his ability to brainstorm innovative solutions to complex problems. He has successfully given Search star role and integrated it into the fabric of Organic development processes across the entire network.