Zero to $25M ARR in 2 years
The Challenge
CrowdStreet was a B2C fintech platform connecting individual investors with commercial real estate opportunities. The company needed a complete marketing and sales infrastructure built from the ground up — no team, no playbook, no systems in place. The goal: build a two-sided marketplace that could attract and convert accredited individual investors while also serving institutional real estate sponsors.
What I Built
As the founding VP Marketing, I designed and implemented the full growth stack: audience development programs to identify and attract accredited investors, content strategy including authoring a 150-page book on real estate investing basics (sold on Amazon), demand generation across paid and organic channels, CRM and marketing automation infrastructure, sales enablement tools and processes, and a comprehensive analytics framework to measure performance across the entire funnel. I hired and trained the marketing team from scratch.
The Results
Scaled annual recurring revenue from zero to $25M in 2 years. The platform grew to over $1 billion in capital under management. The marketing and technology foundation I built became the engine that powered the company's growth trajectory, establishing CrowdStreet as a leading B2C investment platform in the commercial real estate space.