The Future of Social Search
23 June 2008This is a Powerpoint I developed for a 2008 Search Insider Summit presentation titled “Futurecasting Social Search”.
In the wake of Google’s Doubleclick acquisition, I see several new opportunities for them to integrate behavioral targeting and other profiling behavior into their core search products. This deck really just scratches the surface of what may be possible once social graph information migrates into search algorithms.
