Resume

Marshall Taylor Clark

Interactive Strategy  / Search Marketing Executive

Highly skilled interactive marketer with executive-level management and project development experience seeks to improve your firm’s online presence through search, social, and online marketing techniques.

Professional Profile

Areas of Expertise

Professional Experience

Search Director (Lead)
Organic, Inc.  (San Francisco, CA)
02/2008 to Present
Founded Search Marketing division across Organic’s network of interactive agencies.
Grew Search business to over $30M in SEM billings in less than one year
Responsible for all Search Business Development efforts
Responsible for Natural/Paid Search Strategy for all Organic client projects
Presented regularly to C-Level clients as part of Business Development, Strategy, & Account activities
Managed large-scale Automotive SEM campaigns for Chrysler, Dodge, and Jeep
Successfully delivered 8-digit increases in annualized net margin for Chrysler, LLC SEM campaigns
Helped develop sophisticated systems for statistical modeling of Search ROMI/ROI

Principal
FirstRanked (Davis, CA)
2000 to 2008
Responsible for all aspects of FirstRanked client search marketing projects including business development, account management, strategic development, website analytics, and marketing.
Managed virtual teams of skilled professionals to deliver cost-effective client services
Consulted with over 25 companies in a wide range of markets including Retail, Healthcare, Advertising, Technology, Finance, Design, Entertainment, and Education.
Developed broad personal skill-set incorporating aspects of search marketing, web development, multimedia production, website analytics, project management, competitive intelligence, market analysis, and extensive online marketing.

Technical Director
This Week in Science (Davis, CA)
2000 to 2008
Responsible for all aspects of technical development and online marketing for this popular top 20 iTunes science podcast.  TWIS was one of the first podcasts to launch on iTunes and was featured in their one-year anniversary retrospective campaign.
Developed MySpace promotional campaign that secured 15,000 friends for the show.
Responsible for building TWIS podcast downloads from zero to the current 100k downloads per month

Interactive Strategy Consultant
iChameleon Group (Hollywood, FL)
2005 to 2008
Provided strategic consulting and guerilla marketing techniques to this top independent interactive marketing agency.
Developed online community seeding strategies for their FindTobu (Bridgestone Golf) and CindyYu (Kyocera) campaigns.
Providing ongoing consultation on guerilla marketing and search engine optimization tie-in opportunities for iChameleon viral campaigns.

Interactive Strategy Consultant
Bayview Financial (Coconut Grove, FL)
2006 to 2008
Secured top 10 positions in Google, MSN, and Yahoo for client’s top search terms.
Developed guerilla marketing program and social media marketing programs.

Interactive Strategy Consultant
Jive Software (Portland, OR)
2007 to 2008
Developed analytics program for tracking marketing ROI using ClickTracks and Salesforce CRM.
Implemented broad-reach Adwords campaign to deliver cost-effective product sales leads.
Currently developing search engine optimization strategies for Jive’s line of online collaboration tools.

Interactive Strategy Consultant
 SuperStock (Jacksonville, FL)
April 2006 to August 2006
Implemented website infrastructure changes that directly resulted in a three-hundred percent increase in organic search engine traffic.
Developed social networking strategy for augmenting SuperStock catalog with user-generated content
Designed custom WordPress plug-in for incorporation of SuperStock images directly into blogs.

Interactive Strategy Consultant
Healthline (San Francisco, CA)
2005 to 2006
Developed custom taxonomy and navigation structure for client’s 20k page content catalog
Implemented and managed $150k Adwords advertising campaign
Developed Best Practices document for use by client staff when developing new content

Search Marketing Consultant
Philips Medical Systems  (Andover, MA)
2002 to 2004
Implemented one of the first PPC campaigns for the healthcare market
Directly managed $100k+ monthly budget for PPC advertising
Secured top organic search rankings for Philips new portable defibrillator products.

Search Marketing  Consultant
Roxio/Adaptec ( Santa Clara, CA)
2002 to 2003
Developed shareware software distribution strategy for Adaptec’s line of CD/DVD Creator software
Provided recommendations on forum infrastructure changes to improve search engine indexing.
Secured #1 Google ranking for client’s top product-related search term – ‘CD burning software’.

Search Engine Optimization Specialist
SF Interactive (San Francisco, CA)
2000 to 2001
Provided search engine optimization services for both agency website and SFI clients.
Assisted integration of SEO and PPC services into interactive agency programs.

Search Engine Optimization Specialist
USWeb (San Francisco, CA)
1999 to 2000
Provided search engine optimization and Internet marketing services to USWeb E-Commerce Practice clients including Compaq, Transamerica, and Applied Materials.
Was responsible for research and development of novel optimization strategies for inclusion into USWeb marketing services.

Education

Bachelor of Science, Physiology, University of California, Davis, CA
National Merit Scholar