Healthline

 

Healthline was a very successful long-term engagement lasting about 2 years.  When we first started working together, Healthline was a startup and had just launched the first version of their B2C consumer healthcare information portal.

Our engagement covered a mix of strategy, tactical execution, and in-house staff training.
Projects included development of several digital marketing programs (with staff training on day-to-day management), content marketing strategy, creation of a new site content hierarchy, and extensive search engine optimization.