Chrysler was a highly successful 2.5 year engagement spanning their entire portfolio of automotive brands (Chrysler, Dodge, Jeep). Work included managing $40M in US marketing expenditures, consulting on content marketing/SEO, and contributing to the development of some of the automotive industry’s first marketing attribution systems.
Key highlight was the complete revamp of Chrysler’s $40M paid search marketing program. The Chrysler program initially spanned over 3M keywords and was highly inefficient. In 8 months I redesigned the program from scratch, implemented new performance-focused KPIs and analytics, and hired and trained a management team. Performance immediately jumped 40% and continued to increase over the lifetime of the campaigns.
Additionally consulted with Chrysler/Omnicom creative and technology teams on content marketing strategies for audience development and SEO.