Comments on: POV: Yahoo Google Search Advertising Partnership http://www.marshallclark.net/pov-yahoo-google-search-advertising-partnership/ Digital Strategy and Search Marketing Professional Sat, 13 Mar 2010 20:15:02 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Damon Henry http://www.marshallclark.net/pov-yahoo-google-search-advertising-partnership/comment-page-1/#comment-8015 Damon Henry Sun, 28 Sep 2008 13:24:15 +0000 http://www.marshallclark.net/pov-yahoo-%e2%80%93-google-search-advertising-partnership/#comment-8015 Good writeup. I agree with the points above. As search engines continue to consolidate and prices continue to increase, I believe a greater emphasis will be placed on SEO and building longer-term relationships with consumers as opposed to renting traffic via paid search. I've seen figures that show natural search getting only 1/10 the budget of it's paid counterpart. I'll also be watching the impact of this deal closely to see how it affects the bottom line. Only time will tell. Good writeup. I agree with the points above. As search engines continue to consolidate and prices continue to increase, I believe a greater emphasis will be placed on SEO and building longer-term relationships with consumers as opposed to renting traffic via paid search. I’ve seen figures that show natural search getting only 1/10 the budget of it’s paid counterpart.

I’ll also be watching the impact of this deal closely to see how it affects the bottom line. Only time will tell.

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