Guide to Link Building Pt.4
Written on 27 October 2006 by Marshall ClarkLink Development Strategies 1
Google has made progress in removing manipulative means for improving rankings through link development. While webmasters previously had a number of opportunities to game the PageRank system, today success in link development is based mostly in maximizing online visibility and building online relationships within a given industry . The strategies we will be outlining below are the current best practices for improving search engine rankings through link development and are entirely ‘white hat’ – meaning they are limited to techniques that improve ranking without the risk of ranking penalties.
Reciprocal Link Exchanges
In the early 2000’s link exchanges were the #1 strategy for obtaining top Google rankings. Since that time however they have been largely deprecated by new link ranking Continue »
Guide to Link Building Pt.3
Written on 26 October 2006 by Marshall ClarkEvaluating Potential Link Sources
Evaluating the quality of potential link sources is an essential skill for effective link development. Carefully pre-qualifying link sources maximizes cost-effectiveness of the campaign by contacting only the most highly qualified link sources, but just as importantly, it also helps insure that we’re not requesting links from sites that may be considered “bad neighborhoods” by Google.
Evaluating the Site
• What is the topic of the site?
Links from sites on related topics or industries are most effective. A link to a real estate site from a Real Estate or Investing site will provide benefit, a link from a Travel site will likely not.Continue »
Guide to Link Building Pt.2
Written on 25 October 2006 by Marshall Clark
Overview of Link Based Ranking Algorithms
In this section we’ll give an overview of link-based ranking algorithms in order to provide some perspective for our future link development efforts.
PageRank
Prior to Google’s launch in late 1998, search engines relied on page content to rank webpages. Since this content was under the direct control of webmasters, website owners were able to easily influence rankings by modifying the content appearing on their sites. Google changed this landscape with the launch of their ‘PageRank’ ranking algorithm.Continue »
Guide to Link Building Pt.1
Written on 24 October 2006 by Marshall Clark
Introduction to Link Development
This document is intended to provide an introduction to search engine algorithms which incorporate linking data as part of their ranking practices. We’ll be looking at historical and current link-based ranking engines plus strategies for maximizing website traffic with these algorithms in order to improve our future link development efforts.What is Link Development?
Link development is a set of promotion strategies designed to increase the number and quality of the inbound hyperlinks (‘inlinks’) pointing to a given webpage. We’ll be discussing specific strategies later in this document including details on evaluating potential link partners,Continue »
