Google to Release Google Adplanner Tool
23 June 2008The New York Times reports that Google is releasing a new audience tracking tool tomorrow called “AdPlanner”. The tool is designed to help advertisers identify sites which their target audiences may be visiting. The tool will use standard audience measurement data, but also supplement it with search engine data and third party information to provide more precise demographic targeting.
Can’t help wondering, is this the first application of the combined Google - DoubleClick tracking capabilities I covered in my SIS presentation?
