Google Acknowledges Ranking Shift Towards Social
2 January 2011For going on three years now, I’ve an evangelist for the use of social graph signals over older link-based authority algorithms such as PageRank.
Last week it was confirmed that Google is now in fact using social signals such as Twitter Retweets and Facebook Likes as ‘votes’ in their new ranking algorithms. The details were highlighted in a recently uncovered USTPO patent filing: U.S. Patent # 7,765,209
It’s an exciting time to be in Search. The voting-block responsible for collaboratively filtering the web just shifted; away from webmasters and links – and towards users and their social activities.
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