Archive for 'Social Media'

Making Friends and Spreading Memes

21 December 2009

A Case Study on Social Media Publishing & Analysis
Marshall Clark – Head of Search, Organic
As a follow-up to my earlier ‘Futurecasting Social Search’ presentation at the 2008 Search Insider Summit; in Summer 2009 I wrote an article for the Organic blog ‘ThreeMinds’ titled ‘Docs are Old School, Why We Need PageRank for People’.
The central idea [...]

PageRank for People

28 May 2009

PageRank for People

What we’re talking about here is a fundamental shift in how we track and evaluate content online. One that mirrors how we assess information in the physical world: “Who’s this guy talking? What’s he done before? Do I like him? Do people I like, like him?”

Review of a Successful StumbleUpon

14 September 2007

At the start of August I launched a Viral/Social marketing campaign for one of my clients, a science news program. The marketing campaign was designed around a website parody of the Creation Museum – a $27 Million facility in Kentucky designed to teach the Biblical truth of creationism. Our parody site, called the [...]

StumbleUpon and Social Media Marketing

2 April 2007

Great post today on SEL about how even small businesses can use social media to get noticed. Matt McGee lists six good places to start:

Start a blog/Comment on other blogs
Get active at Yahoo Answers
Make and share videos
Take and share photos
Try StumbleUpon
Join groups & mailing lists

From my experience doing promotional work for the This Week [...]