Archive for 'SEO'

Google to Release Google Adplanner Tool

23 June 2008

The New York Times reports that Google is releasing a new audience tracking tool tomorrow called “AdPlanner”.  The tool is designed to help advertisers identify sites which their target audiences may be visiting.  The tool will use standard audience measurement data, but also supplement it with search engine data and third party information to provide [...]

The Future of Social Search

23 June 2008

This is a Powerpoint I developed for a 2008 Search Insider Summit presentation titled “Futurecasting Social Search”.
In the wake of Google’s Doubleclick acquisition, I see several new opportunities for them to integrate behavioral targeting and other profiling behavior into their core search products.  This deck really just scratches the surface of what may be possible [...]

Adwords Extended Broad Match (pic)

8 April 2008