Archive for 'SEO: Link Building'

Sun Tzu’s Guide: Dominate Google in 5 Easy Steps

3 November 2006

Competition for search engine rankings is modern warfare and to the victors go a wealth of traffic and hot babes. A first ranked spot on Google is a golden prize who’s worth is beyond estimate. To win this prize you must best all competitors and win the esteem of the mighty Google, under who’s divine […]

Guide to Link Building Pt.5

28 October 2006

Link Development Strategies 2
Article Syndication
Article syndication involves distributing article content to generate inlinks to your website. These articles are typically developed in-house or through paid outside contract writers. In order to be effective these articles should have minimal marketing/branding language included.
Strategy: To begin with this strategy, focus on developing 10-20 informative 300-500 word articles on […]

Guide to Link Building Pt.4

27 October 2006

Link Development Strategies 1
Google has made progress in removing manipulative means for improving rankings through link development. While webmasters previously had a number of opportunities to game the PageRank system, today success in link development is based mostly in maximizing online visibility and building online relationships within a given industry . The strategies we will […]

Guide to Link Building Pt.3

26 October 2006

Evaluating Potential Link Sources
Evaluating the quality of potential link sources is an essential skill for effective link development. Carefully pre-qualifying link sources maximizes cost-effectiveness of the campaign by contacting only the most highly qualified link sources, but just as importantly, it also helps insure that we’re not requesting links from sites that may be considered […]

Guide to Link Building Pt.2

25 October 2006

Overview of Link Based Ranking Algorithms
In this section we’ll give an overview of link-based ranking algorithms in order to provide some perspective for our future link development efforts.

PageRank
Prior to Google’s launch in late 1998, search engines relied on page content to rank webpages. Since this content was under the direct control of webmasters, website owners […]

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