Archive for 'SEM (PPC Advertising)'

POV: Yahoo Google Search Advertising Partnership

25 September 2008

Here’s a republish of a POV paper I wrote for Chrysler in June regarding the  proposed Yahoo/Google ad partnership.
POV
Yahoo – Google Search Advertising Partnership
Situation
In early June 2008, Yahoo received and rejected an unsolicited buy-out offer by Microsoft of over $47.5B.  In the wake of this collapsed deal. Yahoo CEO Jerry Yang and others have […]