Archive for 'New Media'

Making Friends and Spreading Memes

21 December 2009

A Case Study on Social Media Publishing & Analysis
Marshall Clark – Head of Search, Organic
As a follow-up to my earlier ‘Futurecasting Social Search’ presentation at the 2008 Search Insider Summit; in Summer 2009 I wrote an article for the Organic blog ‘ThreeMinds’ titled ‘Docs are Old School, Why We Need PageRank for People’.
The central idea [...]

PageRank for People

28 May 2009

PageRank for People

What we’re talking about here is a fundamental shift in how we track and evaluate content online. One that mirrors how we assess information in the physical world: “Who’s this guy talking? What’s he done before? Do I like him? Do people I like, like him?”