Archive for 'Analytics'

Making Friends and Spreading Memes

21 December 2009

A Case Study on Social Media Publishing & Analysis
Marshall Clark – Head of Search, Organic
As a follow-up to my earlier ‘Futurecasting Social Search’ presentation at the 2008 Search Insider Summit; in Summer 2009 I wrote an article for the Organic blog ‘ThreeMinds’ titled ‘Docs are Old School, Why We Need PageRank for People’.
The central idea [...]

Project Apollo: Old Media is Watching

2 April 2007

Project Apollo is a cross-platform analytics program being developed by Proctor & Gamble with Arbitron and Nielsen that will track all aspects of customers’ advertising consumption and product purchasing behavior. Apollo is the response to mainstream media’s difficulty tracking advertising effectiveness in an increasingly fragmented world of podcasts, satellite TV, time-shifted content, and decentralized user-generated media.While no doubt useful to large advertisers, the almost omniscient level of data delivered by Apollo is concerning and has considerable privacy implications should its use ever become widespread.