Archive for 'Advertising'
Making Friends and Spreading Memes
21 December 2009A Case Study on Social Media Publishing & Analysis
Marshall Clark – Head of Search, Organic
As a follow-up to my earlier ‘Futurecasting Social Search’ presentation at the 2008 Search Insider Summit; in Summer 2009 I wrote an article for the Organic blog ‘ThreeMinds’ titled ‘Docs are Old School, Why We Need PageRank for People’.
The central idea [...]
PageRank for People
28 May 2009PageRank for People
What we’re talking about here is a fundamental shift in how we track and evaluate content online. One that mirrors how we assess information in the physical world: “Who’s this guy talking? What’s he done before? Do I like him? Do people I like, like him?”
Current TV Takes ‘User-Generated’ One-Step Further
21 November 2006Current TV pioneered the user-generated content bandwagon, and this time they’re back with something just a little bit different – user generated TV ads. Current’s new VCAM program (short for Viewer Created Ad Message) appears to modeled after the success of unsolicited user generated videos such as the McDonald’s Drive Through Song. As with other [...]



