Archive for 'Advertising'

Making Friends and Spreading Memes

21 December 2009

A Case Study on Social Media Publishing & Analysis
Marshall Clark – Head of Search, Organic
As a follow-up to my earlier ‘Futurecasting Social Search’ presentation at the 2008 Search Insider Summit; in Summer 2009 I wrote an article for the Organic blog ‘ThreeMinds’ titled ‘Docs are Old School, Why We Need PageRank for People’.
The central idea [...]

PageRank for People

28 May 2009

PageRank for People

What we’re talking about here is a fundamental shift in how we track and evaluate content online. One that mirrors how we assess information in the physical world: “Who’s this guy talking? What’s he done before? Do I like him? Do people I like, like him?”

Current TV Takes ‘User-Generated’ One-Step Further

21 November 2006

Current TV pioneered the user-generated content bandwagon, and this time they’re back with something just a little bit different – user generated TV ads. Current’s new VCAM program (short for Viewer Created Ad Message) appears to modeled after the success of unsolicited user generated videos such as the McDonald’s Drive Through Song. As with other [...]