Archive for 'Advertising'

PageRank for People

28 May 2009

PageRank for People

What we’re talking about here is a fundamental shift in how we track and evaluate content online. One that mirrors how we assess information in the physical world: “Who’s this guy talking? What’s he done before? Do I like him? Do people I like, like him?”

Current TV Takes ‘User-Generated’ One-Step Further

21 November 2006

Current TV pioneered the user-generated content bandwagon, and this time they’re back with something just a little bit different - user generated TV ads. Current’s new VCAM program (short for Viewer Created Ad Message) appears to modeled after the success of unsolicited user generated videos such as the McDonald’s Drive Through Song. As with other [...]