Archive for 'Advertising'

Current TV Takes ‘User-Generated’ One-Step Further

21 November 2006

Current TV pioneered the user-generated content bandwagon, and this time they’re back with something just a little bit different - user generated TV ads. Current’s new VCAM program (short for Viewer Created Ad Message) appears to modeled after the success of unsolicited user generated videos such as the McDonald’s Drive Through Song. As with other […]