“If you can’t measure it, you can’t improve it.” - Peter Drucker
Analytics Is the Foundation
Analytics is the foundation of every successful sales and marketing program. If Marketing is an ongoing conversation between companies and their potential customers – Analytics is the feedback, expressions, and body language that tell us how that conversation is going and where to take it next. Let me design you a world-class analytics system that will not just validate your marketing efforts, but will test and inform your product, sales, and customer relationship methods as well. Typical engagements include:
A/B & Multivariate Testing
Great for testing ad and website copy options – even better for optimizing website layout and conversion paths. Whether you’re performing a simple A/B ad test, or running a full Taguchi Grid to optimize your sales process – a well-designed testing program is one of the most effective ways to improve your business results.
Conversion Path Optimization
“Traffic is up but sales numbers are down – what’s going on?” Conversion Path Optimization addresses this through a detailed audit of your existing conversion path to identify and quantify exit points – followed up by testing protocols and specific recommendations for correcting ‘leaks’ and improving conversion performance.
The concept is simple – loop analytics back into machine-learning software to create automated marketing systems. The execution can be complex – but the performance is often amazing. Marketing automation is one of my specialties – I’ve designed and deployed marketing automation systems extensively over the last 10 years.