I’m a 15+ year veteran of the ad tech, digital marketing and analytics industries. I’ve held senior roles in product development, account management, campaign management, ad operations, and analytics – and have worked with everyone from Fortune 100’s to bootstrapped startups.
While I’ve definitely worked with a number of large companies in my career, it’s been the smaller engagements with early stage companies that I’ve enjoyed the most. I’ve found that when a company is first getting off the ground, a small investment in strategy and marketing can have an outsized impact – one that delivers benefits many years down the road.
With my background in both marketing and ad tech product development, I’m able to design and implement not just repeatable customer development processes, but actual customer acquisition platforms – highly-automated marketing systems that combine programmatic software and sophisticated analytics to squeeze maximum performance from every marketing dollar invested.